Visual Communications 3: Project 2 Branding Posters and Billboard
The primary goal of this project is to effectively advertise hobby & customs product by engaging a target audience of young collectors and customizers aged 15 to 25. The campaign concept centers on posters and a billboard featuring the action figure product set against a minimalist background to ensure the focal point remains on the product itself as well as the use of the businesses colors throughout both media types.
To persuade the audience, the campaign utilizes a layout of product placement and typography designed to capture attention quickly. This approach works by putting the audience's specific interests front and center, stripping away distractions to maintain a clear, purposeful message. Ultimately, this strategy leans into the "less is more" philosophy, which ends up helping by maximizing impact through minimal design elements that achieve an impressive and effective outcome.
